Why is it that neo-liberals need to marketise the universities, almost as much as they need to marketwise the NHS? First, because neo-liberalism requires that the majority of people are taught not to think clearly and not to question what they’re told, lest they rebel. Second, and this is even more important, if the universities can be made into vehicles of the neo-liberal creed then they will do more than most other social institutions to reproduce and enforce that creed. Not only will “students” come to believe that everything – and perhaps everyone – is a commodity, but their teachers will themselves be products of the same ideology. For who but the rich will be able or willing to take on postgraduate work once they’re already tens of thousands of pounds in undergraduate debt? The arts, humanities and social sciences, in the few élite institutions in which they remain, will function as finishing schools for the wealthy, taught – if that is the right word – by their own. Everything else – from engineering to physics to business to design – will become bereft of critical content, taught – again if that is the right word – by people who understand themselves to be “delivering” quantifiable commodities to their customers.
Bob Brecher, Universities and the Neo-Liberal Revolution « Really Open University